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The Importance Of Video In Todays Digital Age

What is the importance of videos in this digital era and how it helps to grow your business?


We enjoy fanciful or fictional storytelling, but when it comes to our business, our minds are drawn to facts and analytics. We spend a lot of time viewing random videos on numerous platforms, with YouTube being one of the most well‐known and popular.





Did you know that every day, approximately 1 billion hours of YouTube videos are watched across the world? And, more than 90 percent of marketers say that videos assist their clients comprehend their products better. Similarly, more than 90 percent of consumers accept that a video will assist them make a buying choice. If these great stats aren't enough to get your video creation juices flowing, let's delve deeper within ourselves to discover why we like viewing videos in the first place.


We prefer to learn about a new product or service by viewing a brief interactive and entertaining video, and a video is far more appealing for learning information than text‐based articles, infographics, long presentations, a huge manual, or eBooks. It is also incredibly easy to watch for anybody with internet connection. When crafted correctly ﴾with the right recipe and proper ingredients in perfect proportion﴿, videos could be very addicting and engaging, because they provide us with a personal connection to what we are seeing. It is an entertaining and dynamic multimedia format that provides us with a real‐time view of what is going on. It is also simple and easy to share a video across multiple platforms.


Video is an easy‐to‐understand medium that allows our eyes to relax from the deluge of textual information online or offline. We simply enjoy it because it is simple to understand, interesting, and engaging. Businesses are increasingly adopting and relying on video marketing to quickly emphasise important components and essential elements of their brand, while employing amusing graphics, entertaining visuals, a lively and vibrant voice, captivating music, or attractive pictures. All thanks to the continuous rise and ongoing trend of videos, short reels, and its other engaging forms. Videos have the potential to deliver a significant return on investment across a wide range of media. While planning for business strategies or promotions there is a trend towards a higher quality video on a professional level; nevertheless, hiring a a good filmmaker is a very important aspect. We at JYB Photo & Video believe that videos have become an essential component of corporate strategy to grow the business and for the overall promotion and marketing. It's a fun, dynamic, and engaging way for consumers to know about your business or products.

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