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  • Writer's picturejansherbanaji

Concept Matters: The Importance of a Good Concept in Video

"A good concept can make the difference between a video that's successful and one that fails.”

There are many reasons why video content is so popular right now, but one of the most important ones is that people want to see themselves in their jobs

Corporate videos are often used to introduce new products, boast about company history or show off recent achievements."

Corporate videos are a great way for companies to show off what they do best and give potential employees an idea of what it would be like to work there.

Corporate videos that are well-made and take advantage of a good concept can help your company grow, while poorly made video content can hurt it.

In this article, we will talk about how to make sure you have a good concept for your video production.

What is a video concept and why does it matter

A video concept is essentially the main idea of a video. It serves as an underlying inspiration for all other ideas and content in your project, which means that it's crucial to get this element right from the start - if you don't have a strong sense of what your message or story will be at first, how can you know where to go with it later?

The best concepts are original and thought-provoking but also open enough to allow room for exploration.

They're not just one thing; they make people think about things differently rather than telling them something new outright.

When crafting materials like titles, descriptions, captions, subtitles, and metadata tags (keywords), try thinking: "What am I trying to say?" And then ask "What else am I trying to say?"

How a Good Concept Video engages viewers

Audiences are notoriously fickle, and the rise of social media means that they no longer need a TV to watch what interests them.

Corporate videos must compete with this plethora of choices to be seen by potential consumers who may not have any particular interest or history with your brand.

One way to get their attention is through a good concept video that can appeal on an emotional level rather than being just informative. A great example might be something like Apple's 1984 Super Bowl ad: "It shows how powerful emotion can be as advertising".

The power behind a good quality video concept

A good video should make viewers feel something - be it joy, a sudden mood change, surprise, or being inspired - We at JYB Photo & Video take time to consider not only the theme of your project but also its emotional journey: where will it go from start to finish? How many twists and turns should there be along the way? What sorts of messages do you want to convey?

A good quality video will help your audience feel like they're a part of the journey and, in turn, make them more likely to become customers. It's all about engagement - you want viewers to be so involved that they forget everything around them and are absorbed in what they see on screen.

Wrapping Up

We hope that you have learned about the importance of having a good concept for your video.

This can be one of the most important aspects when it comes to how successful your videos are going to be, and without a strong foundation in place, all other efforts will likely fall short. We work closely with you to understand and bring your message out in the most positive and creative way.

If you need help with this aspect of marketing or want more information on what goes into creating an effective promotional piece, contact us now! You can visit us at

Our experts are ready and waiting to partner with you to create something amazing - from brainstorming ideas together through editing until we’ve crafted just what you were looking for (and so much more). The sky is truly the limit; let's get started today!

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